Speaking of Cheese…

Posted on January 18, 2012


What do you think of  billboards discouraging cheese consumption?  These went up Tuesday to “educate” the good citizens of Albany, NY. Go ahead, take a look.


Seriously? Cheese is our greatest downfall? And cottage cheese in the form of cellulite is the terrible-awful thing that becomes of us? These billboards simply give new life to the old stereotype that fat is bad and ugly, skinny is good and pretty. Apparently cheese is the smoking gun. (I love a good smoked cheese!)

What’s surprising to me is the billboards are the work of the Physicians Committee for Responsible Medicine. Shame on the PCRM. Terrible stereotypes aside, cheese is no more responsible for our poor health than the doctors who prescribe medications knowing that diet, exercise and consistent followup are the real key.

That is, there are many smoldering guns.

From where I sit, if the PCRM truly wants to eliminate certain foods from their local school system, they should start with the myriad of refined goods (including cheese-like substances) that send kids’ metabolisms into nap-mode. The group can see how receptive the administration is to overhauling the way it prepares and serves meals to kids while still having to jump through state and federal food hoops. Oh, but that takes work.

Writing letters to the school system and erecting billboards that demonize cheese (and fat people) are easy things to do. And a waste of money. Like some processed foods, medications – and doctors.

If billboards are the holy grail of good health, I’d propose the words of Michael Pollan: Eat food. Not too much. Mostly plants.

I’d even add: Everybody has cellulite. (Not everybody wants to do the work to get rid of it, though. Kind of like the PCRM.)

What do you think of the billboards? Would they prompt you to change your eating habits?